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Quality assurance in the voluntary carbon market

When you buy carbon credits, you want to know your support delivers genuine impact. This page outlines the recognised standards we work to and the safeguards we have in place, so you can be confident you’re backing high‑quality projects.

The Woodland Carbon Code

The UK’s quality assurance standard for quantifying carbon benefits from woodland projects.

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The Peatland Code

The UK’s quality assurance standard for quantifying carbon benefits from peatland projects.

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International Standards

The quality assurance standards that our international carbon projects adhere to.

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Forest Carbon through the ages

A newspaper article featuring a smiling man with a beard and glasses in a suit with a poppy, leaning on a railing, next to the headline "Three letters that can open a new chapter in your life."

Steve's MBA Dissertation

This story starts with our founders, James and Steve, and a well-timed coincidence. James, then Director of a tree nursery, proposed a question to the Durham Business School MBA programme: could a carbon market for UK woodlands work? Steve picked it up, dug into how a voluntary carbon market might function, and the two soon found themselves exploring the idea in earnest.

Three men unveil a sign for "Forest Carbon" and "Marks & Spencer" in a grassy, hilly landscape.

The Handshake

Their first pitch to generate funding for a pilot woodland carbon project was to Marks & Spencer, and resulted in a purchase order. Equally surprised and buoyed, they shook hands at Paddington Station and decided to give it a proper go. Forest Carbon was born, and they got to work adapting international best practices to UK conditions and building a credible market for woodland carbon from the ground up.

A white sign on a wooden post attached to a gate reads: "This area has been planted with the support of MARKS & SPENCER."

Lacking Assurance

With over 40 woodlands and 800 hectares planted alongside early partners like Marks & Spencer and the Green Insurance Company, Forest Carbon’s work was gaining momentum. But it lacked a formal standard. So we joined forces with others to push for a UK woodland carbon code — something credible, transparent, and backed by government — to give confidence to buyers and legitimacy to the projects.

A diagram showing the "Carbon Advisory Group" surrounded by logos of associated organizations like the Forestry Commission, B&Q, Woodland Trust, and Department for Environment, Food & Rural Affairs.

Building a Market

After two more years of development and pilot projects, the Forestry Commission launched the first version of the Woodland Carbon Code. Forest Carbon had been closely involved throughout, with Steve serving on the advisory board for the next 12 years. The Code gave the market a solid foundation: independent verification, clear rules, and public transparency.

Six men stand in a field of newly planted trees with a sign from The Green Insurance Company and Forest Carbon.

The First of Firsts

Milton of Mathers, funded by the Green Insurance Company, became the first Forest Carbon project to be validated under the Woodland Carbon Code. It also happened to be the Code’s first-ever validation. A milestone for both the project, the standard and Forest Carbon!

A group of people and a dog stand around a small pond on a moorland hill, with the sky reflected in the water.

Recognising Peatlands

With the Woodland Carbon Code up and running, attention turned to another vital, carbon-rich habitat: peatland. Between 2013 and 2015, we worked with Defra and other partners to build the business case for a Peatland Code, contributing through early project pilots and a seat on the Advisory Board.

Map of Dryhope Peatland Restoration Site showing the restoration area and sections drained by artificial means or peat haggs.

Validating Peatland Restoration

Dryhope became the first peatland restoration project to be validated under the Peatland Code. Developed in partnership with Tweed Forum, it was piloted through the process by George, Forest Carbon’s third team member.

Carbon Club logo with white text "CARBON CLUB" next to a stylized leaf icon, and "Powered by Forest Carbon" below, on a dark green background.

The Carbon Club

As interest in UK woodland and peatland projects grew, and terms like “carbon neutrality” started to gain traction, we found ourselves inundated with enquiries from individuals and small businesses. To make their support count, we launched the Carbon Club: a way to pool smaller contributions into something big enough to fund meaningful projects.

Saplings in protective tubes planted in a sunny, grassy field.

A Growing Market

Whether driven by rising climate awareness or looming regulation, interest in the UK voluntary carbon market surged. By this time, Forest Carbon had supported over 180 new UK woodlands, planting 10 million trees across an area the size of Manhattan, plus more in Ireland and internationally. We often covered project costs upfront, without knowing if credits would sell. That year, with a sharp rise in demand, the risk began to pay off.

A smiling man in a dark suit with a medal stands in front of Windsor Castle.

Deserved Recognition

James received an OBE for “Services to Forestry and the Environment in Scotland.” By then, he had spent over 30 years in forestry and woodland carbon, co-founding Confor, contributing to the original carbon calculations for the Woodland Carbon Code, and shaping the early Peatland Code. He served as President of the Royal Scottish Forestry Society, chaired the River Tweed Forum, and in 2016 was made an Honorary Fellow of the Institute of Chartered Foresters.

Also, at the end of 2023, Forest Carbon became an employee-owned business through an employee ownership trust.

A man smiling and holding a framed "Sustainability Awards 2024" certificate and a trophy in front of a matching backdrop.

Funding Nature+

Now a team of eight, we launched the Nature+ sponsorship model to support smaller projects that can’t justify the cost of WCC certification. These sites often struggle to get off the ground, despite strong potential for biodiversity. Nature+ gives them a chance, making it possible to restore even small pockets of unproductive land across the UK. We also won Sustainable Consultancy of the Year at the Sustainability Awards in 2024!

Got a question?

We’re an open book when it comes to how we ensure the quality of our projects. If you can’t find the answer here or in our Knowledge Hub, just ask — we’re always happy to chat and point you in the right direction.

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